RUBYs aesthetic is instantly recognisable; cheeky and charming, always with strong themes of adventure and youthful modernity. Each season, RUBY collections embrace unexpected colour and playful prints with contrasting elements of femininity and tomboyish charm, with an ultimate focus on wearable daywear and unique evening wear.
Liam is the sister label to RUBY and is stocked at all RUBY stores.
Liam is clothing that is of the moment. Quietly powerful, it is clothing for a purpose; to be worn, to make decisions in, to make your own. It is clothing for at home, at work and entertaining " spaces that it functions in and translates between easily, with a brush of the hair or a change of shoes.
RUBY opened its first flagship location in Auckland(TM)s High St in 2002 and now has seven self-titled boutiques, located in Auckland, Hamilton, Wellington, Christchurch and Dunedin. RUBY recently opened at Top-Up at The Department Store.
