Pacific Brands Clothing Group

Everyday Essential Brands
People not only wear our brands, they sleep on our brands and accessories their homes with our brands.

They play sport, go to work, dress their children and relax in our brands.

Every day.
Every week.
Every year.

That's the power of everyday brands. A strategic platform for building shareholder value.

Our company
Pacific Brands is a marketer of Everyday Essential Brands. The origins of Pacific Brands can be traced back to 1893 when the business began manufacturing Dunlop bicycle tyres. Today, Pacific Brands is a leading manager of Everyday Essential Brands in Australia and New Zealand, marketing some of the most recognised brands including Berlei, Bonds, Clarks (children's), Dunlop, Everlast, Grosby, Holeproof, Hush Puppies, King Gee, Mooks, Mossimo, Sheridan, Slazenger, Sleepmaker, Tontine and Yakka.

Pacific Brands has substantial scale, generating over $1.6 billion sales in FY2006 through the commitment of our 9,000 dedicated employees. Pacific Brands' participation in an extensive range of product categories coupled with its strong and diversified customer network underpin its position as a market leading supplier of Everyday Essential Brands to the Australasian retail marketplace.

Pacific Brands' commitment to market leadership has provided it with number one or two positions across its major product categories in Australia and New Zealand which include underwear, socks, intimate apparel, hosiery, footwear, workwear, casualwear, bedding, bedding accessories and foams.

Part of the success of Pacific Brands can be attributed to the elite sportspeople who have supported its brands in the past, including Australian legends such as Sir Donald Bradman, Ken Rosewall, Evonne Goolagong Cawley, Margaret Court and Mark Waugh. Current identities actively endorsing the business' brands include Sarah Murdoch, Pat Rafter, Sophie Falkiner and Nicollette Sheridan.

Our Values
Our values are at the core of everything we do; th